When creating Facebook advertising, where the headline space (typically your Page’s name) is restricted to just 25 characters, it is best to make your Facebook Page name as brief as possible. Make sure you are comfortable with the name of your Facebook page early on because you can only manually modify it if it has fewer than 200 likes. Go to the “About” page, which is found beneath your Page’s cover photo, if you are not satisfied with your Page name and it is eligible to be changed. In the Name area, click “Edit,” then hit “Save.”
How to do Facebook Page SEO – Quick and Easy 5 tips – tricks
Get the name of your Facebook page properly the first time and keep it simple!
2. For your Facebook Page, get a personalized Facebook web address.
Create a vanity URL for your Facebook Page, ideally, one that is named after your firm, such as www.facebook.com/yourcompanyname (available once you get 25 likes).
You will find it much simpler to direct visitors to your Facebook page if you do this. You can only alter this URL once going forward (through the “About” tab), so give it some thought. If you don’t, you’ll have to erase your Page and start over, which is bad if you’ve amassed a sizable fan following.
By using the “Promote” drop-down box at the top of your Facebook Page, you can rapidly hit the 25-fan mark by inviting your e-mail contacts and current Facebook friends—a group of people who already care about you and your brand—to come and “Like” your Page.
3. Enter company information precisely and completely.
In the About area of your Facebook Page, provide as many facts about your company as you can, such as your address, phone number, product information, website (you may add several URLs by separating them with commas in the website field), and connections to other social media sites. Making the time to fill out these parts helps your Page to be helpful to consumers by allowing them to view all of your important information in one location.
Additionally, the keyword-rich blurb is ideal for search engine optimization (SEO), since Google indexes the language in your About section. You own a restaurant and have chosen the category “Restaurant/Cafe” for your Page. Make sure to include the cuisine categories you provide and submit a PDF of your menu for clients to view. If you are in the United States or Canada, you can also add a menu through Single Platform.
4. Verify your Page to display a trustworthy seal on your cover image.
Facebook allows you to authenticate your Page if your company has a real-world location so that it may adorn its cover photo with an official grey check mark, similar to the blue one given to celebrities and other famous people. Visit your page settings and select Verify Page from the General menu to validate your page.
You must either contact a publicly available number for your company to verify your position as a business representative or submit an official document, such as a business phone or utility bill, business license, business tax file, etc. Business licence, business tax return, electricity or phone bill, etc. Verified Pages are definitely worth creating since they rank better in search results and make it clear to users at a glance that you are the official Facebook brand page for your business.
5. Make a killer cover image and a call-to-action button.
Use the space on your Facebook Page cover photo to successfully express your brand or message in one clear, high-quality image since everyone on Facebook can see it. Any smaller and Facebook will automatically stretch the image, making it seem fuzzy. The optimal size is 851 x 315 pixels. A collage of your items, showcasing a current promotion, or using a photo or testimonial supplied by one of your own fans are all good ideas for cover photographs. The latter can really “wow” your client and perhaps encourage them to tell their friends about you.
Update your cover photo and profile picture on a regular basis to keep people interested. Once per month is a decent goal to aim for, but a seasonal change is also well-liked by marketers. Include a call to action, deals, and links in the description and cover design. Facebook announced the launch of strong, clickable call-to-action buttons in December 2014, including “Book Now,” “Contact Us,” and “Use App.” Call-to-action buttons may be connected to any location on or off Facebook and were created as a method to put your company’s main goal at the forefront of your Facebook presence.
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